1. Job Description:
Social Commerce Strategy & Planning
- Develop and execute strategies to grow social commerce across platforms such as TikTok Shop, Shopee Live, Lazada Live, Facebook, and others.
- Propose and implement platform-specific initiatives to drive follower growth, revenue, and conversion rates.
- Monitor market trends and consumer behaviors on social platforms to continuously refine and optimize strategy.
- Analyze platform updates, user insights, and market movements to ensure the strategy remains relevant and effective.
Campaign Management
- Collaborate with cross-functional teams to plan and operate livestream campaigns and short-form content initiatives.
- Manage and optimize social commerce campaigns to drive revenue, traffic, and conversion, ensuring strong platform performance.
- Oversee campaign budgets, monitor cost-efficiency, and manage resources to ensure high return on investment (ROI).
Performance Tracking & Data Analysis
- Track and evaluate campaign performance using data dashboards and analytics tools.
- Generate regular reports with insights and recommendations to improve future campaigns.
- Coordinate with cross-functional teams to implement improvements based on results.
Leadership & Team Management
- Lead and develop team members (Supervisor, Senior, Executive levels).
- Resolve team issues and coordinate with other departments.
- Maintain team morale and a collaborative work environment.
2. Job Requirements:
- 2-3 years of experience in e-commerce, digital marketing, or social commerce, preferably with experience in livestream commerce platforms (TikTok Shop, Shopee Live, etc.).
- Solid understanding of livestream commerce ecosystems and platform-specific algorithms (especially TikTok and Shopee).
- Demonstrated ability to manage and optimize campaigns based on performance data and KPIs.
- Excellent analytical and problem-solving skills, with strong proficiency in using data to evaluate performance and inform decisions.
- Strong project management and cross-functional coordination skills, with the ability to manage timelines and stakeholders effectively.
- Able to prioritize tasks and make strategic decisions under pressure.
- Proactive, solution-oriented, and clear in communication, both in team settings and when working independently.
3. Benefits:
- Work in a very motivated & open working environment
- Competitive salary and bonus based on the actual performance
- Social Insurance, Health Insurance as required by law
- Team Building, Company trip, bonding activities.
4. Working time and Location:
- Monday- Friday : 9.00am - 6.00pm
- Long Beach Building, No.1 Ba Thang Hai Street, Ward 11, Dist. 10, HCMC