JOB DESCRIPTION

Core Mission: To build and lead the Social First mindset across Social Elite’s entire ecosystem — from creative ideation to execution — ensuring every campaign is born from social culture, crafted for social platforms, and optimized for both impact and conversion.

This role connects Creative – Strategy – Content – Creator/Influencer – MCN – Studio into a single, seamless engine that drives brand love, cultural relevance, and business outcomes.

1.Job Description:

A. Strategy & Creative Ideation

Develop social-first big ideas for brand campaigns across Social Elite.
Craft communication strategies and creative strategies for pitches and client briefs.
Design complete content architecture (Hero – Hub – Hygiene) tailored to TikTok, Facebook, Reels, and emerging platforms.
Build social-native storytelling frameworks including hooks, formats, POVs, meme logic, remixable ideas, and participation-driven concepts.

B. Social Intelligence & Trend Leadership

Lead social insights gathering and trend forecasting using real-time data, community behavior, and cultural signals.
Create an internal Social Trend Radar to guide content and campaign decisions.
Develop and react with tactical content/playbooks within 24–48 hours when relevant cultural trends appear.

C. Creative Production & Content Excellence

Work closely with Studio teams to produce social-optimized videos (short-form, ads, UGC, creator content).
Oversee creative quality across copywriting, social content creation, video editing, motion graphics, and production.
Mentor and coach creative teams to elevate their understanding of social-native content and execution.

D. Influencer/Creator Integration

Collaborate with MCN, KOL, KOC, and creator management teams to translate ideas into creator-friendly briefs and executions.
Build scalable creator ecosystems to amplify campaigns across influencer tiers.
Ensure consistent creative quality and brand messaging across creator outputs.

2.Job Requirements:

Professional Background:

5+ years of experience in digital, social, creative, content, or MCN environments.
Proven track record in leading social-first campaigns in top creative/digital agencies or TikTok-first brands.
Deep understanding of:

- TikTok ecosystem

- Facebook/Instagram Reels

- Short-form content production

- Influencer and KOC networks

- Social commerce dynamics

Core Competencies

Hybrid mindset: Creative Thinking + Strategic Planning + Social Intelligence.
Strong ability to transform insights and trends into breakthrough concepts.
Hands-on experience crafting social storytelling, hook strategy, and platform-specific video formats.
Data-informed thinking with the ability to optimize for engagement, virality, and conversion.

Personality Traits

Fast, adaptive, culturally sensitive, and social-native.
Proactive, experimental, and unafraid to push creative boundaries.
Excellent communication, leadership, and cross-team collaboration skills.

3.Benefits:

Work in a very motivated & open working environment.
Competitive salary and bonus based on the actual performance.
Social Insurance, Health Insurance as required by law.
Team Building, Company trip, bonding activities.

4.Working time and Location:

Monday- Friday: 9.00am - 6.00pm
LongBeach Building, No.1 Ba Thang Hai Street, Ward Vuon Lai, HCMC

Head of Social Creative & Strategy